Case Study
Instawork Growth Playbook
The Problem
In our initial iteration of Instawork, we had early signs of product-market fit — but needed a repeatable way to grow the business.
What I Did
- Developed and executed our growth playbook: wrote Python scripts to crawl and identify local hospitality businesses that were hiring, routed the output through a Mechanical Turk process to identify the associated business and an email address, then fed those results into a database that sent daily targeted emails to businesses with a hiring need.
- Hired and managed city GMs to launch markets, build an outbound sales process, and develop local marketing tactics.
- Productized multiple growth levers, including email campaigns, onboarding flows to collect references, and improvements to the core applicant screening and interviewing process.
An Instawork Pro at a catering shift booked through the marketplace.
The Result
- Grew our initial cities to more than $Xm/city in annual revenue.
- Supported Instawork's Series A fundraise from Benchmark Capital.