Product leader who turns ambiguous, early-stage bets into durable products.

Most recently a Product Manager at Meta, working on Instagram. Previously the 1st employee and Head of Product at Instawork.

Resume →
Work
Glasses-captured footage playing back on a phone
Meta · Instagram
Instagram × Ray-Ban Meta Glasses
Increased glasses sales by improving the end-to-end integration with Instagram — import flows, glasses-specific creative tools, and UGC attribution.
Engadget coverage of the redesigned Reels editor
Meta · Instagram
Instagram's Timeline Video Editor
Improved usability and competitive positioning of Reels with an overhaul of the video editing platform.
An Instawork Pro plating food at a catering event
Instawork
Instawork Growth Playbook
Built and executed our initial growth playbook, which led to our Series A from Benchmark Capital.
Derek Nordquist with an early Instawork Pro
Instawork
Pivoting to an On-Demand Marketplace
Led a skunkworks on-demand staffing product that became the company's primary business.
The Groupon team at work in the office
Groupon
Local Marketplace Campaigns
Launched Groupon's shift from Daily Deals to a local marketplace — grew to 70% of deal volume.