Derek Nordquist

• Led Instagram's end-to-end integration with Ray-Ban Meta AI Glasses, including media import, creative tooling, and UGC branding. Increased topline sales by X% and our UGC work was recognized as the top sales driver in 2025.
• Launched a new set of glasses-specific Instagram Story tools that increased production by X.X%. Used AI to rapidly prototype and get user feedback on multiple possible directions.
• Overhauled the video creation platform and launched Instagram's timeline video editor for Reels, growing creator MAU and laying the foundation for the standalone Edits app.
• Led a cross-org effort to redesign and simplify the Reels publish screen. Coordinated with 20+ product teams and delivered the redesign on time and with a +X% conversion increase.

• Managed a 4-person product team for Messenger Kids, a parent-directed messaging app for children.
• Resolved a sensitive C-level security issue, partnering with legal and privacy teams to brief the FCC/DOJ on progress and resolution. I was recognized for this work with a performance rating in the top 5% of the company.

• Built our analytics function and supported our Series B and C fundraises.
• Delivered a customer segmentation analysis and strategy that shifted the sales team's focus and accelerated growth.
• Worked with the leadership team to manage through a 90% revenue decline during COVID. Helped plan and execute a 50% company RIF and began operationalizing a new post-COVID focus on ecommerce and warehousing that eventually grew beyond the original hospitality business.

• 1st employee and executive team member at a YC, Benchmark & Google Ventures–backed startup; helped grow the company from 3 to 100+ employees and raise $28M in funding.
• Developed our initial growth playbook - identifying and executing on multiple email marketing, lead generation and product improvement opportunities. Hired and managed city GMs to launch new cities and helped our launch cities reach an $Xm per city annual run revenue run rate.
• Recruited and managed a 12-person team of product managers, designers, and customer support agents.
• Led the pivot to an on-demand staffing marketplace, reigniting revenue growth to an $XXm run rate and making it the company's primary business.

• Created and launched a new type of Groupon - instead of a daily deal, local businesses could manage an ongoing campaign. This started Groupon's shift from Daily Deals to a local marketplace, and it ultimately grew to 70% of total sales volume.
• Led a team of 8 engineers and data scientists that launched an ML-powered sales operations tool to increase sales productivity. We built a model that ranked the best possible businesses to feature on Groupon, and a model to match those leads with the best sales reps.

• Supply chain consultant for manufacturing and agriculture clients.

University of Illinois